Back in January of this year, our Education Promotions Manager heard about a huge campaign from Vegpower and supported by ITV. Jade understood what a fantastic opportunity it would be for our education business Taylor Shaw and Edwards & Blake. It was the perfect vehicle to encourage our students to learn about vegetables, why they are are inportant and mostly……..encourage them to eat them.
The campaign leads with the slogan #EatThemToDefeatThem with the idea the veg are invading and children need to eat them in order to beat them!
Our site and operations teams have worked tirelessly to promote the campaign within our schools and shown incredible creativity in terms of engagement ideas for all 14 weeks of the campaign
VEGPOWER has been brought to life by our catering teams. They have been on a mission to encourage participation and create excitement around eating veg. Teams created fabulous veggie characters, spectacular vegetable displays, veggie powered competitions, activities to engage with the children and tasters of vegetables that some children hadn’t tried before.
Our FAB4 superheroes also supported the campaign, providing key nutritional information in a fun and engaging .The campaign has been a fantastic success with children actively wanting to choose vegetables as part of there meal.
Below is just a tiny fration of what we have seen at sites but you can see more by following our Education business twitter accounts
https://twitter.com/EdwardsandBlake and also