Veganuary – Massive Success at University of Sunderland

Veganuary is a registered charity that seeks to change public attitudes, and provide all the information and support that is required to make people’s transition to veganism as easy and enjoyable as possible.

There are so many reasons people decide to try vegan.
For most, a love of animals is the catalyst. Some people want to feel better about themselves and the impact they make on the world. Others would like to set themselves a challenge, and many combine Veganuary with their ‘New Year’s Resolutions’ and see trying vegan as the healthiest start to the year.

With this in mind the Elior site at Universiy of Sunderland decided to support #Veganuary with a menu of daily vegan dishes. Oliver Clydesdale, Student Engagement and Marketing Executive for Elior reports on how Veganuary went at the site.

When we first opened here at The University of Sunderland site, we didn’t think we would need to have a massive vegan offering across both sites. As majority of students were happy with the usual food offerings of pasta, pizza and hand held items such as burgers and sandwiches. After the constant feedback we received both on sites and through social media channels we decided to give Veganuary a chance. We decided we would offer a different vegan dish every day and then after analysing the campaign see how often customers at the University would purchase a vegan meal site moving forward.
A lot of inspiration for the dishes came from the ‘Avant-Garde Vegan’ Gaz Oakley.
We offered dishes from a Caribbean coconut stew with Carrot & Red onion bhajis to a Vegan alternative to ‘Fish & Chips’, which was tofu layered with nori sheets. This got a lot of attention from staff & students here and I must say myself if we were to carry out blind testing most people wouldn’t be able to tell the difference. A lot of credit does have to go to the chefs for really getting on board with the Veganuary campaign as some of the dishes that were put together gave a lot of customers a chance to try something they normally wouldn’t.

Vegan Fish & Chips from Elior at University of Sunderland

The feedback we received from the marketing campaign proved that Veganuary was a massive success and for me the one piece of feedback that stood out before we carried out Veganuary was “Just because you aren’t vegan doesn’t mean you can enjoy a Vegan meal.” Veganuary drove sales here at Sunderland with our social media accounts becoming the talk around campus and people checking the accounts daily to see what dish we were offering. Not every dish we offered was a success but after carrying out this campaign we now have a selection of dishes that we can offer alongside our regular menu to ensure that we are catering for all here at The University of Sunderland.

More vegan recipes can be found in our Purple Pepper range which is all vegetarian and vegan recipes and also in our Elements range.

If you want to see more from our University of Sunderland site and see the great vegan dishes they serve then give them a follow on social media.

Twitter –

Instagram –

University of Sunderland offer Caribbean Coconut Stew for Veganuary

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